is to borrow money to purchase a depreciating asset.
Occasionally, one of our customers will say, "I'm seriously thinking about purchasing a car from your dealership, but frankly I'm confused. I've always been taught that the smart way to buy a new car is to pay cash and then keep the car for a number of years to make that investment pay off. But your sales consultant is now telling me something different. I just don't understand!"
The fact is, conventional wisdom is partially correct; the worst way to buy a new vehicle is take out a conventional loan. Borrowing money on a depreciating asset is not an actual investment at all. Investments provide returns while an automobile is, truthfully, a consumable expense. You purchase a car to use it, not to resell it at a higher value. This makes a car paid for in cash just a large prepaid expense - not an investment at all! The question, then, for the knowledgeable vehicle buyer to ask is, "How do I minimize this expense?"
* Our Pre-Trade Plan offers an alternative.
Decisions on consumable expenses should be made on actual cost to consume. For an automobile on our Pre-Trade Plan, that cost is:
* Cost to Drive = Selling Price - Resale Value - Repairs
Our dealership packages new automobiles with content that gives you the best value relationship between selling price and future resale value with no repairs. You can then drive a higher priced vehicle for less cost. This is accomplished through "pre-trade." The vehicle's purchase option price at the end of the two year lease is guaranteed. The higher the resale, the less you pay now. With this type of expense management, we let the financial institutions assume the resale risk. Therefore, you make your vehicle decision based on the lowest actual cost to drive rather than on selling price.